ECAL AT MILAN DESIGN WEEK 2024

ECAL AT MILAN DESIGN WEEK 2024

Published
April 21, 2024

ECAL presents two exhibitions that propose consumer alternatives in line with the values of our generation


UPS – Under Pressure Solutions
Master PRODUCT Design

In a rapidly changing world, industrial design is facing new challenges. For the 2024 Milano Design Week, ECAL presents UPS – Under Pressure Solutions, an experimental research project aimed at reducing the environmental impact of the furniture industry through the use of shape memory materials.

The exhibition shows the process and results of this exploration led by five industrial designers teaching at ECAL, as well as objects designed by Master Product Design students, revealing the innovative and creative potential of cellulose sponge.

16-21 April 2024
Spazio Orso 16
Via dell’Orso 16
20121 Milano



Access over Ownership
Bachelor IndustriAl Design

In collaboration with FREITAG, Industrial Design students explored various, value-based loan offers that embrace one of the brand’s guiding manifesto principles of sharing and access to products. 

Under the guidance of designer Christophe Guberan , young designers have designed loan options, whichare particularly relevant for temporary-use wearables, accessories andfurnitures.

15-21 April 2024
House of Switzerland
Casa degli Artisti – Corso Garibaldi 89A
20121 Milano