The collaboration with Hermes allowed the students from the Master of Advanced Studies in Design for Luxury and Craftsmanship to discover the universe of window displays, where supports, lighting and colours need to draw your eye to the objects being showcased.
Collaboration (2014) by Hongchao Wang
Wang Hongchao
Sketches of Animals
For this project designed for the French brand Hermès, I have been directly inspired by Pablo Picasso’s abstract paintings and sculptures. Sketches of Animals is a collection of window displays, constructed in cherry wood, which highlight the value of Hermès products by using them to bring life to the different animals. A printed plate is then turned into the eye of a fish, cushions become the scales and a crystal glass the extremity of its antenna. This playful and narrative project has been designed for the stores in Zürich and Geneva on the occasion of the Fall/ Winter 2014 collections.
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