On Tour

On the occasion of the 2010 editions of the Tour de Romandie and Tour de Suisse, the ECAL has made a photographic and editorial project about competitive cycling. Conducted in collaboration with La Vaudoise Assurances and Les Editions Infolio "On Tour" was primarily to explore the forms of convergence between creative photography, sports sponsorship and the world of publishing. Students in photography, under the direction of their teachers, were immersed in the world of Tours to produce views likely to exceed the stereotypes usually associated with this type of sport's events. According to their sensitivities, they were especially encouraged to inspire from innovative approaches offered by a growing number of contemporary photographers.

In parallel with this prospective approach in terms of artistic and documentary photography, the goal was also to take account of recent redefinitions in the field of branding and communication and to generate original contributions, interviews and essays, on this issue.

The results of this project are multiple:

• Production of an archive of thousands of images.
• Publication of "On Tour: Tour de Romandie & Tour de Suisse 2010," 3000 copies
• Publication of "Off Tour, compte-rendu d'étapes", 500 copies, (interviews & essays)
• Exhibition at ECAL
• Edition of postcards
• Acquisition of photographs by La Vaudoise Assurances

• Press articles 

• On line publication (La Vaudoise Assurances website)