My project is a tool that allows a musician, in this case Iya Ko, to offer their community a privileged role in the process of organising a concert. By using Instagram in unconventional ways, Groove Electric: The Odyssey presents a narrative in the form of an interactive series that invites the audience to participate in the concert’s implementation process until the day of the performance.
This project is aimed at artists who want to strengthen and expand their community. The goal is to create an original platform that enables the artist to develop new “human” connections with their audience while promoting their work. This closeness should nourish both the artist and the community, which will play a central role in the creative process of certain projects.