Quirk85

Quirk 85 started with the discovery by Kim Minjong of a fascinating Branding Manual from Korea dating from the late 70s and early 80s. Sharing a mutual fascination for logotypes and corporate items, he paired with Juan Jun Feng to embark on a journey that transcends cultural boundaries. Both born in the 90s, they unearthed striking similarities in their childhood experience, at a time when both China and Korea went through distinctive paths toward economic development, resulting in indelible impressions from brainwashing advertisement, the rapid transformation of cities, and the overwhelming wave of technological innovation. A time of iconic design, that the two type designers explored through cultural narratives and historical context. Quirk 85 is a fusion of those elements: impact of commercialisation, the intricate web of education, production, daily life, healthcare and more. By bridging their two distinct nations, they aspire to evoke a sense of shared identity and collective memory, inviting viewers to embark on a visual and intellectual journey.

Diploma project (2023) by Feng Juan Jun, Minjong Kim

Know-how: Type design

1/1

1/2