DESIGN FOR LUXURY & CRAFTSMANSHIP

Collaboration with Audemars Piguet 2011

with Ronan Bouroullec

The workshop in collaboration with the watch was carried out over an entire year by students in the University of Art and Design Lausanne (ECAL) under the supervision of French designer Ronan Bourroullec. Students were asked to give free rein to their imaginations and shake up a bit the brand’s DNA, designing pieces that would be inspired by the Millenary collection, the Royal Oak and the Royal Oak Offshore. They naturally came up with bold ideas that were nonetheless perfectly respectful of the codes that govern the world of Audemars Piguet.