TYPE DESIGN

Hólmfríður Benediktsdóttir – KRULLA.SANS

by Hólmfríður Benediktsdóttir

What is the difference between a curl, a swirl and a whirl? What about a whirl and a whorl? What about a swash, a flourish, a spiral, a twist and a twirl? Using the curl as an experiment in expression and disobedience in text, KRULLA.SANS is a sans serif typeface that comes in three weights with corresponding curls. Inspired by the original drawing of Antique No. 8 by Miller and Richard, KRULLA is an endeless exploration of contemporary curls taken to a curly extreme. With its condensed proportions and unexpected curves throughout the styles, KRULLA evolves from a Bold Confused and arrives at a disobedient Crazy Light that reimagines the relationship between curve, curl, spiral, twist and a twirl. Can a curly letter be repurposed and shown as a tool to signify resistance and disobedience?