Juliette Masson

Juliette
Masson

Projects

INDUSTRIAL DESIGN

Juliette Masson – Avants

by Juliette Masson

Synthetic fibers are now a common feature of sportswear, including in the hiking world. These are popular for their technical properties: lightness, elasticity, low absorbency, and wrinkle resistance, among others. However, the environmental impact of these materials is significant, both during manufacture and throughout their life cycle. In response to this issue, Avants propose an alternative hiking outfit made from natural materials: Linen, selected for its thermo-regulating and hypoallergenic properties; waxed cotton, known for its durability and water-repellent qualities, chosen to provide protection against rain and abrasion. The design of these outfits drew inspiration from historical garments and their fastening systems, while being adapted for contemporary and functional use.

INDUSTRIAL DESIGN

Presque Rien

with Erwan Bouroullec

Led by the acclaimed French designer Erwan Bouroullec, the workshop 'Presque Rien' unfolded as an exploration of design possibilities within the setting of his estate and recently renovated Burgundy farm. The project envisioned an open canvas, encouraging ECAL’s Bachelor Industrial Design students, to diverge from traditional problem-solving.

INDUSTRIAL DESIGN

Wonderbread

with Francesca Sarti

Within the Wonderbread workshop led by Francesca Sarti, food designer and founder of Arabeschi di Latte, BA Industrial Design students explored history, traditions, rituals, and recipes related to bread, in order to imagine new unique signature bread.

INDUSTRIAL DESIGN

CIN CIN !

with Chris Kabel

Within a one-week workshop with Designer Chris Kabel, BA Industrial Design students were asked to develop a glass for a drink of their choice, whether it was for a cocktail, a fresh beer, a classy Negroni, or simply a glass for water to quench their thirst. The final designs reflect the characteristics of the drink or emphasize how the drink is prepared, served, and drunk. All glasses were blown in the ECAL courtyard with the support of the artisans of Swiss glass manufacturer Niesenglass.