Maxwell
Ashford

Enseignements

Fogo Island Plastic Free Kites

PRODUCT DESIGN

Fogo Island Plastic Free Kites

with Camille Blin, Maxwell Ashford, Anthony Guex, Anniina Koivu

Fogo, nicknamed ‘a rock in the ocean’ is a small island situated off Newfoundland, Canada. As a part of a larger on-going semester project, 2nd Year Master Product Design students of ECAL, completed a short, fun, few day workshop, utilising one of the most abundant resources on the island - wind. Working in collaboration with the ShoreFast Foundation - an organisation working in numerous avenues to create a sustainable economy on the island, students developed plastic free kites. Fogo Island has the intention of becoming completely plastic free in the coming years and as their tourist numbers increase memorabilia of this special place are in higher demand. The developed kites are therefore to be made on the island and intended for the Fogo Island Workshop gift shop. Using Birch Wood, Ripstop Organic Cotton and hemp fibre string the students created a range of designs, taking reference from the unique features of the island.

Assistant

ReGrid

PRODUCT DESIGN

ReGrid

with Thélonious Goupil

During this one-week workshop led by Thélonious Goupil, edits were made to a ‘drop false ceiling’ in Bar Gala Lausanne. By hacking the system, playing with existing elements such as lighting or ventilators, the outdate ceiling was given new life without the need for full renovation.

No Signal!

PRODUCT DESIGN

No Signal!

with Reed Kram

No Signal! Is the the outcome of an exploratory one-week workshop completed for, and now exhibited in, the Mudac’s exhibition ‘We Will Survive’, which delves into the world of ‘Preppers.’ Guided by designer Reed Kram, students from the MA Product Design program, worked in pairs to create solutions for a hypothetical scenario in which phones no longer work, the internet is down, and grid electricity is unavailable. Faced with this breakdown of modern infrastructure, their mission was to reimagine how we might fulfill one of humanity's most essential needs—communication.

Ecal for Schätti

PRODUCT DESIGN

Ecal for Schätti

with Camille Blin

ECAL for Schätti is a inspiring collection created by ECAL’s Master students in Product Design, under the guidance of Camille Blin, head of the programme, Jörg Boner, designer and Thomas Schätti, co-owner of the company Schätti. In the lighting industry, Schätti is synonymous with high quality manufacture and proven know-how. The brand is driven by a modernist vision and a fresh perspective: “The lighting industry is in upheaval; LED technology is the center of attention. A significant research and development effort is devoted to this technology. Light is being redefined.” A premise that ECAL students followed to create portable, battery powered LED lamps. The result is a multifunctional collection featuring the potential of this technology. Collapsible or foldable, wall or desk lamp, portable and rechargeable, indoor or outdoor: the selection translates Schätti expertise and ECAL students' creative minds.

U.F.O.G.O. Wind Turbines

PRODUCT DESIGN

U.F.O.G.O. Wind Turbines

with Camille Blin, Anniina Koivu, Anthony Guex, Marvin Merkel, Arthur Seguin

In 2023, the significant role of renewable energies in tackling the environmental crisis is blatant. In this context, wind power has once again been presented as a promising avenue for regions seeking to transition to renewable energy. However, concerns about their visual intrusion on surrounding environments pose a significant obstacle to their deployment. From a design perspective, this aesthetical factor is not insurmountable. On the contrary, it highlights the need for greater consideration of how we shape these technologies and integrate them into the environment and our lives. This project, completed by 16 MA Product Design Students of ECAL, has set out to explore how wind turbines can fit into natural landscapes and cultures not only sensitively, but beautifully – if we focus on their design. To complete the project effectively, a case study location was required. Fogo Island (Newfoundland, Canada), described locally as "this rock in the battering Northern Sea," was chosen due to its natural beauty, abundant wind, and tight-knit community of approximately 2,500 inhabitants. The island's climate and geography make it ideal for wind turbines. Additionally, Fogo Island is home to Shorefast, a non-profit organization dedicated to building a sustainable, renewable economy for the island. In October 2022, the students and tutors of ECAL visited and immersed themselves in Fogo Island. The project resulted in eight speculative yet practical wind turbine designs, considerately informed by various perspectives. U.F.O.G.O. is a sustainability project  grounded in reality, but not limited by what already is. Collaboration Partners: Shorefast HEIG-VD/School of Management and Engineering Vaud (Marc Pellerin, Philippe Morey and Marco Viviani) Media Partner: Disegno Funding: Summer University Programme of the Board of Higher Education (DGES) State of Vaud HES-SO Recherche Transdisciplinaire en Durabilite (under the project title 'INTEGRATED WIND TURBINES’)

Projects

Maxwell Ashford – RUEI-01 - Robotically Recyclable Shoe. In collaboration with ABB.

PRODUCT DESIGN

Maxwell Ashford – RUEI-01 - Robotically Recyclable Shoe. In collaboration with ABB.

by Maxwell Ashford

Mention Très bien Prix BCV + Prix Eyes on Talents In standard recycling, objects arrive in industrial warehouses facilities as unknown entities, with no communication about the components. They are fed into shredders which reduce them to a mixture of materials that are then painstakingly sorted. Coatings, glues, colours and other aspects mean that pure material fractions are near impossible to extract. The RUEI-01 shoe concept was designed to be recycled by a robot and contains all the information pertaining to itself in a digital form. This allows robots to “un-manufacture” the shoe, disassembling and separating materials with all data provided, even colour codes and original sources of materials. Existing recyclable shoes focus on mono-materialising. RUEI-01 evaluates the potential for multi-material durability and performance, with recycling by automation.

Diplôme 2021

PRODUCT DESIGN

Diplôme 2021

with Camille Blin, Augustin Scott de Martinville

Diploma project 2021 www.ecal-diplomes.ch