Pauline Heppeler

Pauline
Heppeler

Projects

TYPE DESIGN

Pauline Heppeler – Shift

by Pauline Heppeler

Shift is a type family consisting of four pairs of roman and italic ranging from sans to serif styles and from medium to light weight. Exploring the space between a traditional “super-family” and a font-pairing, the projects’ starting point is the notion of voice and the idea of conversation between different typestyles. Through breaking up the binary thinking of this or that in the weight axis, the pairs of sans and serif are put into context with each other through exchanging straightforwardness with richness in detail and vice versa. The extended family aims to put things together that are reacting to each other but ultimately their own idea of something highlighting the importance of negotiating agreement and disagreement.

TYPE DESIGN

Wallace

with Kai Bernau

Wallace is a semester project by Gabriela Jaime and Pauline Heppeler, developed during the course “Tools Make Shapes”, led by Kai Bernau. “We worked with the metaphor of dancing and how our body behaves when it moves. This led to experimentation with two types of mechanisms; the first prototype followed the scissors logic, while the later one (and final) followed the compass logic. This typology of object allowed us to translate dance movements like spin and pivot, drag and drag across (sliding along the floor) onto an open typographical stroke and structure. It was important for us to show the coordination and movement of two that becomes one – hence we chose to maintain the final output as an open stroke typeface.”