PRODUCT DESIGN

ECAL x On 2040

with Christophe Guberan

Master Product Design students from ECAL/University of Art and Design Lausanne have created, in collaboration with Swiss brand On Running, shoe soles of the future. Under the guidance of Christophe Guberan, guest designer of MA Product Design and support of Thilo Alex Brunner, head of design at On, students explored within the context of the year 2040, concept shoe soles. The outcomes range from exploring the use of new materials and processes, to reinterpreting and re-contextualising common place aspects of todays world, all with a focus on future performance. A select number of the designs were developed into elaborate prototypes and exhibited at On’s new headquarters in Zurich in collaboration with works from other ECAL MA’s photography and Type Design.

PRODUCT DESIGN

ON 2040 - MASTER PRODUCT DESIGN

with Christophe Guberan, Camille Blin

Following a collaboration with the Swiss avant-garde brand On, ECAL is proud to present the interdisciplinary work carried out jointly by the 2nd year students of the Product Design, Photography and Type Design Masters.

PRODUCT DESIGN

Tsubasa Koshide – Printed Picture Frame

with Augustin Scott de Martinville, Camille Blin

Picture frames are objects that have been developed for a long time to display pictures. As a designer and illustrator, I have designed a unique system that can be quickly produced and customised. A picture frame is a simple object, but it still combines many materials, costs a lot of money to produce and does not offer a choice of colours or patterns. However, when manufactured with a 3D printer, you can easily produce colours, patterns and shapes that suit illustrations and moods. It also makes it possible to create elongated shapes and circular picture frames that would have had to be custom-made in the past.

PRODUCT DESIGN

Ecal×Mini Rethinking the Wheel

with Christophe Guberan

"Rethinking the Wheel" – a series of projets on steering wheels. Will we be controlling our cars through voice recognition in future? With a soft toy? How about a pizza box? The digital transformation and electrification of cars has opened up a world of possibilities at the wheel. MINI’s design team and ECAL/University of Art and Design Lausanne have collaborated closely on a sophisticated design study to develop unexpected ideas for the future of steering wheels. Under the direction of ECAL tutors Camille Blin and Christophe Guberan, Master students in Product Design have addressed the topic and come up with spectacular designs, developing, improving and ultimately achieving their vision in ongoing consultation with Christian Bauer, Head of Interior Design at MINI. The result: nine innovative and surprising designs that question existing shapes and materials – and, as such, the way in which we might interact with our cars in the future – with a lot of creativity.

EXHIBITIONS

ECAL×On,
23.09–08.10.2022,
Zürich

Following a collaboration with the Swiss avant-garde brand On, ECAL presents the interdisciplinary work carried out jointly by the 2nd year students of the Product Design, Photography and Type Design Masters. An exclusive exhibition to discover from 23 September to 8 October 2022 in Zürich.

PARTNERSHIP

ECAL×On : interdisciplinary collaboration to rethink the brand's universe

Following a collaboration with the Swiss avant-garde brand On, ECAL is proud to present the interdisciplinary work carried out jointly by the 2nd year students of the Product Design, Photography and Type Design Masters.