January 2021
IMD and ECAL expand partnership with the signature of an agreement and a new executive program. Vaud neighbours will co-create design-focused executive program as they strengthen collaboration in teaching and knowledge exchange.
IMD, the Institute for Management Development, and ECAL/University of Art and Design Lausanne will develop a new design-oriented executive education program as part of an expanded partnership which positions both institutions for the interdisciplinary evolution of business and design in a rapidly-changing world.
The two Vaud-based schools of international renown, which already work together on a range of activities such as IMD’s flagship OWP program, MBA Innovation Week and Foundations of Business program, have also committed to explore ways in which innovation and practice in their respective fields could trigger further collaboration and shared projects.
“As collaboration becomes increasingly important in addressing the opportunities and complex challenges of our time, IMD is pleased to expand its partnership with ECAL,” said IMD President Jean-François Manzoni. “There is much that IMD’s faculty, students and corporate partners can learn from the world of design, and vice versa. We look forward to sharing our expertise in areas such as innovation, entrepreneurship and leadership, while ECAL’s creative faculty will offer our participants a diversity of perspectives and methods that can transform the way they work and lead.”
Alexis Georgacopoulos, ECAL’s Director added: “Our objective has always been to build, for both the IMD and ECAL communities, an exchange platform where the creative, entrepreneurial and innovative minds of tomorrow can meet and start collaborating. The expansion of our partnership, with the creation of a new program, is a major step in that direction and a fantastic opportunity to showcase the key role that design plays in business and society.
Under the IMD-ECAL Memorandum of Understanding, the enhanced collaboration focuses on seven areas, building on a partnership first formalised in 2018:
Common executive program
ECAL and IMD will launch a multi-day common executive program within IMD’s open programs portfolio, exploring the integration of design and its multiple facets within the business world. Targeted at individuals and teams in mid-to-senior level management, the course will equip executives to leverage the power of design within their teams and organizations.
Foundations of Business program
The partnership will continue to facilitate a three-day program delivered by IMD faculty to ECAL design Masters’ students covering essential business concepts to prepare designers for professional life, from freelancing to launching a start-up or working in-house for an established brand.
Coaching sessions
A member of IMD’s faculty will provide personal coaching sessions to selected ECAL graduates of the Foundations of Business course to offer guidance on business projects as well as the ins and outs of starting a company.
MBA Innovation Week – Challenge
Over the last three years, selected ECAL MA design students have joined IMD MBA students for its MBA Innovation Week to work together on an innovation challenge for real-world projects set by external partners, including generating ideas, gathering insights, prototyping and pitching. For example, in 2019, the students participated in the custom-made UEFA Innovation Challenge.
Orchestrating Winning Performance
ECAL and IMD will co-create a theme for one of the streams of IMD’s flagship, three-day program, focusing on the intersection of the worlds of business and design. This will include guest speakers and workshop leaders as part of the dedicated ECAL x IMD OWP stream. In 2020, the session was titled “Create a working space: strategies to activate collaboration and innovation in organizations”.
Information exchange and network enhancement
The two institutions will work together to define and explore areas of mutual benefit and opportunity, from knowledge exchange to career development and conferences.
Future opportunities and exchange of services
The two institutions will continue to explore areas of future collaboration. This could include ECAL studio visit packages as well as participation of design experts in selected IMD programs.
The partnership is coordinated by IMD Professors of Innovation and Strategy Cyril Bouquet and Mark Greeven, with support from other faculty on areas such as retail, innovation, marketing, sustainability, strategy and entrepreneurship. On ECAL’s side, the collaboration is overseen by the school’s Head of Strategic Partnerships Cécile Vulliemin and the Heads of Departments, notably Nicolas Le Moigne for the MAS in Design for Luxury and Craftsmanship and Camille Blin for the MA in Product Design.
IMD
The Institute for Management Development (IMD) is an independent academic institution with Swiss roots and global reach, founded almost 75 years ago by business leaders for business leaders. Since its creation, IMD has been a pioneering force in developing leaders who transform organizations and contribute to society. Based in Lausanne (Switzerland) and Singapore, IMD has been ranked in the Top 3 of the annual FT’s Executive Education Global Ranking for the last nine consecutive years and in the top five for 17 consecutive years. Our MBA and EMBA programs have repeatedly been singled out among the best in Europe and the world. Challenging what is and inspiring what could be.
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