Hermès WINDOW DISPLAY IN GENEVA

The Hermès Printing Company
Inspired by the aesthetics of rotary printing presses, this project allows passers-by to immerse themselves in a graphic and artistic universe. Through the ten windows of the store, “L’Imprimerie Hermès” is a reinterpretation of the main stages of printing: everything starts with rolls of paper, which are then deployed in large strips, until they become posters. The paper, in all its forms, is printed along its length by repeating the story of a letter published in six different languages (French, English, Italian, German, Chinese and Japanese) by the magazine Le Monde d'Hermès. A layout specially created for this project incorporates large areas of color in order to frame and highlight the accessories from the different Hermès universes. They thus seem to come to life and become part of the story.

Nathanaël Baby - L’Imprimerie Hermès ECAL / HERMÈS Suisse Window in Genève

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23-07_hermes_vitrinegeneve_close-upaliciadubuis_01.jpg__0x1280_q85_subsampling-2.jpg — Nathanaël Baby - L’Imprimerie Hermès ECAL / HERMÈS Suisse Window in Genève

23-07_hermes_vitrinegeneve_close-upaliciadubuis_02.jpg__0x960_q85_crop_subsampling-2.jpg — Nathanaël Baby - L’Imprimerie Hermès ECAL / HERMÈS Suisse Window in Genève

23-07_hermes_vitrinegeneve_close-upaliciadubuis_03.jpg__0x1280_q85_subsampling-2.jpg — Nathanaël Baby - L’Imprimerie Hermès ECAL / HERMÈS Suisse Window in Genève