How to sell online

Léo Paschoud – How to sell online

This work takes the form of a series of three books compiling images from conversations collected on various online second-hand sales sites. A specific protocol defines the message sent to the sellers to obtain a photo in return. Each book focuses on a specific object: the camera, the mirror, and the laptop webcam. The aim of this project is to explore the behavior of online sellers. To obtain the desired image, with the correct shooting angle, the process relies on their desire to sell these objects and allows for the observation of their different reactions. If the protocol is successful, images are received; otherwise, responses of indignation, annoyance, insults, or even silence are encountered.

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