We Won't Tell Daddy!

Nina Pacherová – We Won't Tell Daddy!

We Won't Tell Daddy! takes a speculative look at the impact of sharenting - the phenomenon whereby parents excessively share their children's lives on social networks. In the form of a video installation, it explores the future consequences of the digital footprint that parents create for their children. It focuses on the TikTok #bathroomchallenge, where children are recorded cursing, and unaware of the future implications, their video is shared online. The project uses AI and deepfake technology to protect children's identities by replacing their faces with that of the author and highlights the abuse of content. At the same time, it encourages us to redefine the role of technology in our lives by using deepfake as a protective tool.

Diploma project (2024)

Students
Nina Pacherová

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