Projects MA TYPE DESIGN
Pauline Heppeler – Shift
Shift is a type family consisting of four pairs of roman and italic ranging from sans to serif styles and from medium to light weight. Exploring the space between a traditional “super-family” and a font-pairing, the projects’ starting point is the notion of voice and the idea of conversation between different typestyles. Through breaking up the binary thinking of this or that in the weight axis, the pairs of sans and serif are put into context with each other through exchanging straightforwardness with richness in detail and vice versa. The extended family aims to put things together that are reacting to each other but ultimately their own idea of something highlighting the importance of negotiating agreement and disagreement.
- Students
- Pauline Heppeler
- Prix
- Prix Tremplin × ECAL × Fondation Leenards
- Mention
- Excellent
