Projects BA GRAPHIC DESIGN
Luca Riva – Attitude as Tool – The graphic language of context
Attitude as Tool is a research project on the practice of graphic design through the use of context. The project develops into a book that proposes a working method that invites designers to work in unconventional contexts, integrating them into their professional practice and using these contexts to develop tools, ideas and processes. Derived from a way of observing the world related to the concept of "Adhocism" and encouraging self-production, unlikely combinations of what is at hand, common or unusual materials are integrated into the creation process. Mistakes, unintentional and situational gestures shape unexpected results.
- Students
- Luca Riva
